TOP RANKING FACTORS FOR GOOGLE
Google has a share of 84.69% of the global search market, so it’s by far the most important search engine that you should focus on. But with more than 200 different ranking factors to focus on (according to Google), it can be hard to narrow down which are the most important ones. That’s why a lot of website owners end up focusing on the wrong stuff. Here are some of the major ranking factors that you should pursue.
Create a mobile-first website
Having a great mobile experience for your website is always going to bring a positive influence when it comes to ranking. That’s why Google recommends you to use a responsive website design. These responsive designs can provide a native user experience for any device, regardless of its resolution. It’s a great way to improve the user experience, and obviously Google will boost your ranking as well.
One of the crucial ranking factors is still content quality. Google will always rank high any website that delivers exceptional, high quality content. That’s why your main focus has to be on offering customers state of the art, professionally written content. Not only is that great for branding, but it will also rank high in search engines and thus bring you even more exposure.
Updating your content to fit the latest user requirements will also boost your ranking. The reason is simple, people always want to access the latest information, so updating content and keeping it meaningful is the best way to rank high and stay there for months or years to come.
Making sure that your website has increased security is very important, since Google does take that into consideration. HTTPs has been a great ranking factor since 2014, and its importance grew over the years. So it’s definitely not something to overlook.
Needless to say, users want your website to load very fast. In fact, if your site takes more than 2-3 seconds to load, a lot of people will start looking for alternatives. That’s why you want to keep your website loading speed as fast as possible. Keeping it within the 1-2 second mark is ideal, you may have to change image formats and remove unnecessary content just to speed things up.
Having backlinks is also crucial because it shows the overall relevance of your content. When other websites link to your content, that means they found it helpful and they want to share it with others. Of course, the more high-ranking the linking website is, the more valuable those links will be for you when it comes to ranking.
You always want to add relevant keywords within your content, as that’s how people will find your blog/article. It’s a good idea to add keywords in your title tags, meta description, but also anchor text, image alt text and so on. Using longer, LSI keywords can help narrow down the search and cater to very specific queries too. Do keep in mind that repeating keywords too many times (keyword stuffing) can have a negative impact on your ranking efforts.
These are only a few of the most important Google ranking factors. Google is constantly changing their ranking requirements and guidelines, but many things like the ones listed above stay consistent throughout the years. That’s why we recommend taking all these factors into consideration and improving your website, as it will help boost your ranking in the long run!
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